Previously I blathered on about great slogans and how they are able to define both the user experience and the company vision in 5 words or less. (Actually, the key is really 7 words or less, but that’s another kettle of chips. Mmmmm…..kettle chips.)

What I’d like to talk about now, if you’d be so kind as to let me continue, is how the world doesn’t revolve around you.