A Special Kind of Talent
Not everybody is a great writer or speaker, not everybody has the time to figure out social media.
It is not easy to effectively communicate your ideas. In fact, not everybody has clarity on what the heck their ideas even are.
And then to deliver it in a way that is apropos for social media? It takes a special kind of talent.
That’s where the thought leadership economy comes in.
The Thought Leader Economy
YOU can be a thought leader.
Even if you’ve never touched social media, you can still be a thought leader. In fact, there is already an entire infrastructure to help unleash that thought leader laying dormant inside you.
Here is how it works:
👉🏼 The Thought Leader Strategists
First, you need a strategy. You need to know who you are and what you believe in.
There are people like Toby Trevarthan, a Narratologist who delves into the minds of executives and helps them stand apart from the noise.
Or there is Heritage Brands which creates an entire thought leadership strategy, from soup-to-social media (which is nuts), for executives, businesses, and public figures.
👉🏼 The Thought Leader Media Mavens
Next, you need people to develop content that is apropos for your social media-driven thought leadership. The people who do this are masters of replicating your voice and your messages, and they know the secrets to success on social.
There’s Thought Leader Today, which is focused on developing content that leads to customers.
And there’s Thinkers One, which turns your strategy into meaningful content.
👉🏼 The Lead Gen Copywriters
Of course, it’s helpful to have white papers, courses, and Masterclasses to engage and monetize your audience. After all, the goal is to generate revenue, right?
Enter the course creators and lead gen writers like Stratton Craig.
👉🏼 The Ghost Writers
A book is no longer the result of somebody’s inner drive to get published – it’s simply another tool in the thought leader toolbox.
But don’t stress, Jess, you don’t need to write your book yourself, don’t be silly! That’s where the ghostwriter comes in.
People like Kristin N Spencer will help create your message, hone the idea and write a book that is so aligned with you and your beliefs, you’ll think you wrote it yourself.
It’s Time To Be A Thought Leader
Thought leadership is no longer limited to the Jobs-like thinkers or Ford-like leaders. There’s a maelstrom building my friends, and I’m not just saying that because maelstrom is a fun word to say (though it doesn’t hurt my point). Thought leadership is the new advertising. It’s your ticket to growing your personal brand. It’s the best way to get a job. It’s the secret to finding new customers.
Thought leadership is the hack to unlocking new potential.
So stop thinking and get started on becoming a thought leader.