Living On The Edge
I admire the Musks’ and Jobs’ of the world. They have a special talent to not only see far into the future, but to bring it to life in ways that appeal to mass culture.
Those types of people though, are a few-in-a-generation type of talents. However, it doesn’t mean we all can’t learn from their success and use it in our daily practice.
In the words of MTV co-founder Tom Freston, “innovation is the act of taking two things that exist and putting them together in new ways.”
I’d say he did that pretty effectively with music and television. And the more you think about it, the more examples you’ll realize that prove Tom’s definition.
Innovation doesn’t have to be dramatic.
All Star Products is a good example of this. They combined a blanket and a robe into one element. They call it a Snuggie and have sold over 30 million of them to date.
Innovation doesn’t have to feel completely new.
The Hot Chocolate 15k/5k is a great example of this one. There is no shortage of running events or places to get chocolate. They are both easily accessible. Yet the innovation of combining these two well-known experiences now accounts for 15 of the top 100 largest running events in the US.
The best businesses, the longest-lasting brands, the most sought-after leaders, are the ones that are comfortable with innovation.
But remember, innovation isn’t a meeting once per year to brainstorm how you can change your business.
Innovation is about daily, incremental steps. It’s about extending the edges of that box slightly further every day.
Innovation is about consistently having a growth mindset, even though it sometimes feels caterpillar-esque in its movement. With continued dedication and a focus on evolution, even the caterpillar will transform over time.
So tell me, what are you doing today to innovate your tomorrow?