Just do it
The happiest place on earth
The ultimate driving machine
Breakfast of champions
Finger lickin’ good
Think different
What do you feel when you think of each of those slogans? Read them again – and this time don’t do it so quickly. Pay attention to your body’s reactions as you read each one.
Maybe they all didn’t elicit a feeling for you, but I’m guessing at least one or two did (especially if you’re over the age of 30.)
At least one or two probably bring up an image, a memory or an emotion. At least one or two of them probably make you smile inside or make you determined. One or two may make you energetic or even hungry.
Each of the slogans above are powerful. They elicit feelings that are visceral.
That’s the power of a good brand – it harnesses a feeling or an intention and urges you to act upon it.
What’s even more powerful in the slogans listed above is that, within each, an entire story is told in five words or less.