I love Hubspot.

If you’ve never heard of Hubspot, it’s a CRM and inbound marketing platform.

Now hold on. You’re probably thinking that I’m going to give you a sales pitch on why you need to use Hubspot. I’m not.

Frankly, I really don’t care if you ever use their software. My point in bringing them up has neither to do with CRM nor you.
[Editor’s Note: Don’t worry, it will have to do with you eventually, but not yet, and not about Hubspot.]

So back to Hubspot. One reason I love them is, of course, because of their technology. But it’s not their technology alone that has powered my passion. Rather, my adoration for them was built from their thoughtful and easily accessible ways in which they teach me how to be a better sales person, a better marketer and, frankly, a better leader.

In a funny way, I feel like Hubspot helps me to be a better person. Which is odd because, well, they’re a CRM company and not, say, my wife, a therapist or a chocolate labrador puppy with soft floppy ears.

The thing Hubspot does that really hugs my heart is that what they say, what they do and what they empower me to do, are all aligned.

For instance, when they tell me how to use a blog to drive more leads, I know they are telling the truth because that’s exactly how they initially attracted me to them – through their blog. Even more, when I try their suggested tactics in my own business, it works just like they promise me it will.

Don’t you just love when things work out like they’re supposed to?