They call it “the happiest place on earth”.
They don’t call it “the best rides on earth.”
They definitely don’t call it “the least expensive vacation on earth.”
It’s the happiest place on earth.
They call it that for a very specific reason:
Because Disney knows the marketing secret that many other companies fail to understand.
Lucky for you, I’m going to tell you what that secret is.
…but not quite yet.
As you may know, I do a bunch of work as a business consultant. When people ask me about my job, I explain that I lead and repair growth processes for 7- to 8-figure companies.
When a company isn’t growing fast enough, I fix it.
I turn challenges into profit.
But I have a secret that I don’t tell anybody. Since it’s just you and me here, and since I trust you, I will tell you my secret. But first, you have to promise not to tell anyone.
OK, here’s my secret: I am purposely somewhat misleading in describing what I do.
That is to say, I definitely accelerate revenue. And I usually do that fairly quickly. I also fix the growth challenges. I do that pretty quickly too.
But HOW I do it is different than you probably think.
When I say I “lead and repair growth processes”, you probably think I focus my work on sales teams. In fact, if you’re a CxO, that’s kinda what I want you to think.
But it’s not true.
I don’t necessarily just work with sales teams. In fact, sometimes I never even work with the sales team at all.
The truth is that stalled growth is usually not the sign of a problem with the sales team. It’s usually the sign of a problem with leadership.
And this, my friend, brings us right back to the Happiest Place on Earth.