Sponsored by Hubspot

I am giddy that this is sponsored by Hubspot, because I love Hubspot. And not just because it’s a sexy CRM platform (yup, you read that right.)

The truth is, Hubspot is a company that has a great decision-making culture. When they take chances, they lean in. Take their podcast network, as an example. They do it, and they do it well.

If you like my newsletter (which I hope you do), you’ll like the Hubspot Podcast Network.

In fact, I really recommend starting with Marketing Against The Grain. It’s brilliant. Kipp (Hubspot CMO) and Kieran (Zapier CMO) are such a good pairing. And not just because of the accents – though that doesn’t hurt.

Every single episode takes you down a rabbit hole of marketing trends, growth tactics, and innovation. It’s definitely helped with my company’s growth and I’m sure it can help with yours.

Check out Marketing Against the Grain. I know you’ll like it.
Please support our sponsor by clicking that link and having a listen.

Thanks Hubspot!

The most important insight to have about a company is how they make decisions.

A company’s growth potential is directly proportional to the strength of their decision-making.

The decisions you make – and how you make those decisions – impacts cost, communication, and, most importantly, the time you have for progress.

Time is everything.

In today’s fast-moving world, time matters more than ever. The time it takes for a company to make decisions is time that is removed from actual progress.

The most innovative organizations are oftentimes the quickest and most efficient decision-makers.

They empower employees to make their own decisions. They embrace incorrect choices as part of the growth process, and they ensure that everybody knows what type of decisions need to be escalated.

On the other side of the spectrum are the slow decision-makers.

Slow decision-making usually results in slow-growth companies that lack innovation.

In these instances, all decisions are usually either made by the leader or by committee. In these cases, the backlog fills up quickly and progress is inherently slow. God forbid a wrong decision is made and forces progress to a halt.


<slaps hand on forehead, closes eyes, and shakes head>


Oh, Tannenbaum

In 1958, psychologists Robert “Oh” Tannenbaum and Warren “About” Schmidt developed a model outlining the seven styles of decision-making. It’s since been so eloquently referred to as the Tannenbaum and Schmidt Continuum (which sounds a lot like a Ben Stiller movie).

On one side of the continuum is the authoritative company in which the manager makes all decisions and tells the team what to do.

On the opposite side is the scenario where the manager gives full freedom to subordinates to explore options and make decisions themselves.

Check out the continuum below. Where do you tend to fall into the mix?