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If you walk into the Guru Health Food Store in Jamaica, Queens, New York, youโll probably meet Ashrita Furman. He owns the store.
Ashrita is famous, but itโs not because of the way he painted all of the store blue. In fact, the store has nothing to do with my story – I just brought it up to throw you off the scent of my real purpose.
Ashrita has the dubious distinction of holding the Guinness World Record for most world records in the Guinness Book of World Records.
Heโs somersaulted the entire 12-mile route of Paul Revereโs famous ride.
Heโs done 27,000 jumping jacks in less than 7 hours.
Heโs pogo-sticked up Mt. Fuji and holds records for the length of time balancing a chainsaw on his chin, the fastest 8km on stilts, and the longest time to hula hoop underwater.
In fact, heโs reached the proverbial top of the mountain in over 600 different feats.
We, as humans, are obsessed with the top of the mountain.
Whether itโs the richest person, the best athlete, the oldest cat, or Ashrita, we are drawn to those that have reached the top.
Hereโs the problem:
We think that the top of the mountain is the goal.
Itโs not.

The Mistaken Milestones
As Iโm sure you know, Mt. Everest is the tallest mountain in the world. There are other mountains that are more challenging to climb and other treks that are more beautiful, but you rarely hear much about them.
How many stories have you read about the climb to the top of Lhotse? Heck, youโre probably not even pronouncing the name correctly.
People want to reach the summit of Mt. Everest because, simply, when your goal is to get to the top of the mountain, and when youโre obsessed with being the best, there is no higher mountain.
For these people, getting to the summit is the goal.
Hereโs one interesting fact:
More people die coming down from Everest than going up.
Why?
๐๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐๐ต๐ฒ๐ ๐บ๐ถ๐๐๐ฎ๐ธ๐ฒ ๐ฎ ๐บ๐ถ๐น๐ฒ๐๐๐ผ๐ป๐ฒ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐ณ๐ถ๐ป๐ถ๐๐ต ๐น๐ถ๐ป๐ฒ.
Reaching the summit of Everest is not the finish line of that journey. It’s only the halfway point.
In life, there are many milestones. But no matter what your goals are, there’s only one finish line. (RIP)
The Milestones We Set
Throughout our lives, we set audacious goals and convince ourselves that the goal is a finish line. Like with Everest, we often mistake accomplishments for the end of the journey.
I consult for many entrepreneurs who think that, if only they can get from here to there (wherever their โthereโ may be), they will be done. As if once you achieve your dream, you ring a bell, and balloons of happiness and inner peace raise you up and float you into the great sunset of eternal bliss.
But thatโs not gonna happen.
Just like Ashrita in his never-ending quest for more world records, the closer you get to your perceived finish line, the further down the street it magically moves.
We climb and climb to try to reach the top of the mountain, but there is nothing at the top of the mountain.
The only true mountain to climb is already inside of you.
Wherever you go, there you are.

Filling A Hole
It is often the wealthy who say that โmoney isnโt everythingโ.
The ones who say that are usually the ones who thought that money would replace the things they lacked.
They were expecting money to fill a hole. Because thatโs what we do. We have holes in our lives and we try to fill them.
We lack assurance, so we look for others to give us approval.
We lack happiness, so we turn to drugs and alcohol to manufacture the feeling.
We lack self-love, so we constantly strive for perfection, hoping it will make us feel worthy.
But the true essence of life is not about being the best in the world, itโs about being the best in you.
My friend Mark is very wealthy. He’s got generational wealth. Twenty years ago he didn’t have a lot of money.
He will never be one of those people that says โmoney isnโt everything”, because he had a happy and fulfilling life before he had money. Making money was not the goal to solve his problems – it was one of the milestones in his journey.
My father said:
โMoney canโt make you happy. But if youโre already happy, it can sure make you happier.โ
Your goal is not going to fill your hole.
Filling A Life With Meaningful Milestones
Life is about living the life you want to live. Because all you have is this life. This isnโt a dress rehearsal – youโre the lead actor in your own show.
Your purpose is not to get to the finish line.
Your purpose is to experience a life filled with meaningful milestones.
Whatever that goal is that you are gunning for, it isnโt the end, it isnโt the finish line, and it surely isnโt the solution to fill the hole.
Everybody has their own personal Everest to climb. The trick is knowing that, once you get to the top of the mountain, you are still the same person with the same fears and the same holes to fill as you were at the bottom of the mountain.
The good news, though, is that youโre only halfway done.
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