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I’ve got a bedtime story for you. It’s called “How Successful Companies Get There.”

I know, it’s a horrendous title for a bedtime story. I promise we will workshop a new one. In the meantime, you get what you get and you don’t get upset.

As for the story, I’d like to say it’s a parable. It’s not a parable, it started off as one but then quickly evolved into not one. But it’s fun to say “parable” so let’s stick with that.

Whatever it’s called, if you want to build a successful company, I suggest you sit down, grab a cuppa cocoa or whatever cuppa comforting concoction you choose, and let’s begin.

Our story starts Here.


Once upon a time, there was a place called Here. Actually, the place still exists. You’re working at it.

Any company at any stage of growth must always acknowledge its reality. That reality is Here.

To be truly Here means to understand what’s What. What are the critical components of acknowledging that you are Here.

What are the current market conditions
What are the strengths and weaknesses of the competition
What are the problems in the market
What is the status of your solution to those problems

Once you know what’s What, you will have a better understanding of what it means to be Here.

How do you get Here?

Everybody in the entire company is responsible for being Here. Everybody is also responsible for recognizing and acknowledging all the What that makes you Here. Because if you don’t know what’s What, you can’t truly be Here, and then you won’t have clarity on what’s There.