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Category: Branding

  • ampersand leadership

    237. The 5 Leadership Lessons From An Ampersand

    Your job as a leader is to treat people like an ampersand, regardless of what the other 26 letters think. Here are the 5 leadership lessons from the alphabet.

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  • thought leader

    219. The Thought Leader Economy

    Back in the olden days, thought leadership required thinking and leadership. The times they sure have changed.

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  • creating a cult-like community

    198. You Say “Cult” Like It’s A Bad Thing

    There are six things a brand must consider to help maximize its cult-like following. You don’t have to master all six of these, but the best cult-like brands master at least two of them.

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  • 179. The Greatest Con

    Of all his innovative accomplishments, perhaps the most awe-inspiring feat Steve Jobs accomplished was...

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  • increase productivity

    108. Four Ways To Increase Productivity

    There are four simple ways to increase productivity every day and it has nothing to do with working harder. In fact, this is how you work smarter.

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  • 78. How To Create A Great Slogan That Sells

    Every great slogan is focused on harnessing the feeling one gets while engaging with the product. If you come here, you will be happy. If you eat this, you will feel like a champion.

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  • company brand slogan

    77. The Magic Number 7 – And How It Will Change Your Business

    There are six things a brand must consider to help maximize its cult-like following. You don’t have to master all six of these, but the best cult-like brands master at least two of them.

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