If you haven’t yet read the first installment of this article, read that here.

There are some really important things to know:

  1. Conversational chatbots have been around for awhile. In general, they kinda suck.
  2. ChatGPT launched on November 30, 2022. It doesn’t suck. It immediately made all the products referenced in #1 above seem archaic.
  3. ChatGPT has immediately changed the way we interact with technology – and it’s only just begun.

OK, now that you’re caught up, grab my hand. It’s time to jump into the rabbit hole.

Google’s Missing Legs

In the early 2000s, Yahoo! was the main search engine on the Internet. Then a young upstart appeared named Google. This little scrappy upstart decided to handle online searching differently – catering more to the needs of the Internet user. Within a few years, Yahoo! had tumbled from its throne.

Karma is a bitch.

A conversational chatbot like ChatGPT delivers information in a way people more readily want it delivered. Just like Google did to Yahoo!, ChatGPT can potentially cut the legs out from under Google. But it’s happening at a much faster pace than the Yahoo! debacle.

It’s important to understand that the very concept of a conversational chatbot is antithetical to Google’s entire business model.

Google makes over $250 billion per year on advertising. They are minting money. It’s by far their major source of revenue. The entire model is based on getting people to click links and leave Google.

You go to Google, you do a search. They give you a list of websites and a little snippet of how the site can answer your question. You click a link to leave Google and visit a different website.

When you click on a (paid) link, Google makes money. That happens billions of times per day. That’s why they are one of the top companies in the world.

That ringing you have in your ear is not tinnitus. It’s the sound of Google making money. Cha-ching.

Enter ChatGPT, stage right.

With ChatGPT, you do a search and they give you the full answer right there and then. No sifting through websites that don’t quite answer your question. If you need more information, you just ask ChatGPT to give more detail.

There is no need to click out of ChatGPT. In fact, there are no links to click even if you wanted to.

So if people start using ChatGPT for more of their informational gathering (remember, they’ll have 1 BILLION users in their first year), then there will be less usage of Google.

Less usage of Google = less clicking on Google = less moolah for Google.

ChatGPT has only been around for 7 weeks, and it only has data up until 2021. Still, I already do less Google searching because I get more robust answers more easily with ChatGPT.

Apparently, Google has its proverbial panties in one helluva proverbial ruffle as they try to figure out their future. I don’t blame them.