The Importance of Purpose and Motivation
The mind is a powerful thing. So powerful, it can control our body’s functioning without external stimuli. So powerful it can alter our moods simply based on a belief, regardless of its veracity.
The Placebo Effect, in case you don’t know, is when a person’s belief in a treatment results in improved health and wellness, despite the fact that the treatment can’t be attributed to causing such behavior.
This is incredibly important for successful leadership. Not that you’re going to drug your colleagues (though there are a few to which I’ve wanted to periodically slip a mickey), but understanding the mind-body connection is an important element to increasing productivity.
What Dr. Beecher stumbled upon was the understanding that the more a person believes a treatment will benefit them, the more likely they will experience that benefit.
This same concept has been proven in business scenarios.
Studies have shown that the highest levels of engaged and satisfied employees are those that feel they are making a difference in the lives of others.
I also see this a lot in my consulting business.
But one of the best examples of the importance of purpose and motivation is with the accounting consulting firm, KPMG. They changed nothing about their company – not the process, not employee compensation, no additional management training, nothing – except they set out to motivate their workforce by convincing them they had a greater purpose. They led employees to believe they were changing the world.
They had the most lucrative year in their history and job satisfaction soared to 89%.
The placebo was a greater purpose, and the result was greater motivation, increased productivity and increased revenue.
Something you should think about at your company, eh?
Do you like when I say eh, eh?